AIC-BIMTECH is currently running SAMBHAV, a joint initiative with AT-PAR to assist and empower differently-abled entrepreneurs to become self-sufficient in marketing through a digital presence, increased customer reach, scalability, and GTM. A small number of applicants were chosen for the program after one-on-one interviews with the AIC–BIMTECH and AT-PAR teams. The majority of the program sessions will be held virtually, but some will be held at the BIMTECH Campus in Greater NOIDA, and Entrepreneurs can attend such sessions as required.