About:  FreshR, by ZooFresh Foods, is India’s first technology-enabled integrated platform (digital+physical) to organize the $30 bn fresh meat industry in India. The project is being piloted in some of the poorest districts in five states in Eastern India – Odisha, Chhattisgarh, Andhra Pradesh, Telangana & West Bengal – with a PPP with the Odisha govt. FreshR will provide a market for live broiler birds, live country chicken, live & frozen fish & seafood, eggs etc which will be sold unprocessed to rural distributors, as well as dressed meat & value added products supplied to retail consumers & institutional buyers. The goal is to de-risk the entire value chain and make it transparent and organized. The platform will improve small-scale livestock farmers’ incomes upto 8x, enhance livelihoods for rural, tribal & small-town micro-entrepreneurs, reduce post harvest losses from 25% to 3%, promote local, responsibly-farmed produce and reduce usage of preservatives, antibiotics and growth hormones.