Having a Strong Mission for the Success of a Startup!

A company’s purpose is only as good as the people who stay accountable and connected to it.

Only 34% of business leaders use their purpose as a guidepost for decision-making, and only 27% of business leaders help employees connect their purpose to the company’s work.

And for people to stay accountable with a mission, they need to know the task—and understand why there’s a mission in the first place.

It means you need to develop a damn good mission and vision statement.

One that keeps your team focused, motivated, and inspired. One that drives your customers to engage with your brand, even if your company makes a few mistakes along the way.

Suppose you’re at a loss about developing a motivating mission and vision statement for your business. At the end of this post, you’ll have all the tools you need to finally put your dreams and purpose into words—and action.

A mission statement clearly articulates your company’s purpose and how it goes about achieving that purpose. It helps the world understand your business’s reason for being.

According to Strategic Management Insights, a mission statement “is an important communication tool that conveys information about an organization’s products, services, targeted customers, geographic markets, philosophies, values, and plans for future growth to all of its stakeholders.

All that means, your mission statement is one of the most important communication pieces you can write for your business.

“Unless you have a clear ethical compass, as an organization you are bound to damage and destroy your business over the long-term. We’re seeing that happen time and time again. Whether it’s the Volkswagen debacle, or Japanese airbags, or Duke Energy and their coal ash pits. You look back over the last 100 years, and fewer than a handful of the Fortune 500 still exist. Why do businesses perish in less than a century? I would argue that most of them (A) either don’t remain relevant in serving their community and their consumer or (B) lose their way in terms of morals, ethics, and purpose.” –John Replogle, CEO, Seventh Generation

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