10 DEFINING TRENDS FOR 2020 FOR STARTUPS POST-CORONA IN INDIA

10 DEFINING TRENDS FOR 2020 FOR STARTUPS POST-CORONA IN INDIA

As the lockdown end date draws near, I am trying to pin my thoughts of what would the future look like post-corona as an investor. The world is going through a fundamental shift, as these 21 days are teaching people things that I believe would bring heavy changes to our future. Following are my top 10 trends that would emerge post-corona.

  1. Digital Infrastructure: The effort to bring Digital infrastructure would be seen around in industries, government. We have seen how digital infrastructure has played a role to keep nations afloat, including the work and support in our fight against Corona. A small example is an app “Arogya Setu” launched by Indian Government in just 10 days to track patients. We would see an immense push by industries and governments to build their digital infrastructure and thus bringing opportunity to B2B, B2G startups to build, deploy these solutions.
     
  2. Digital Health: Another key change that would come in society is the adoption of tech in engaging with doctors. We are seeing great adoption of telemedicine, online consultation by doctors, and thus for the startups working in these areas, this is a golden opportunity. Another idea in a similar field that can cause monumental disruption in the way processes are handled, would be in ERP solutions used by doctors.
     
  3. Social Distancing: We are a population of 130 million people, the majority of whom live in extreme conditions. This virus is teaching two elementary things; hygiene and social distancing. I think these will become new categories and adoption of these habits would bring new opportunities to startups in this area. We would see new use cases emerge as we would see the adoption of robots.
     
  4. Virtual World: This adoption of virtual interaction in the world was moving at a steady pace. Even the world of mobile gaming was on the roll with PUBG being mainstream, but post-corona virtual sports and gaming industry would rise meteorically.
     
  5. Connected Future: The future would become more connected, as the adoption of the internet of things ( IoT ) would see a definite rise. We would witness more hardware integration in day-to-day life, which is good news for hardware startups, for starting new categories in health. This, when spread to different sectors, would result to a connected future, where mobiles would have more power and control.
     
  6. Data & AI: Data, as said, is the new oil. Post-corona, data would be a top priority across sectors, which will result in the surge of demand for the startups working in this sector. Also, the use cases that will pop up then would be amazing, and yes, cybersecurity would also rise because of this.
     
  7. Healthy Lifestyle & Wellbeing: I have never done any kind of routine exercise in my life, but for the past 15 days I have been doing yoga for 30 minutes regularly. I think a healthier lifestyle would be the new focus for individuals and corporates, and thus it is a golden opportunity for this category of startups. The huge marketing cost that they would have had to spend otherwise for educating their consumer and create a change in habits, is already taken care of.
     
  8. Collaborative Future: We would see use cases and startups emerge out of this pandemic, as the world becomes more open to each other and collaboration would now become the key. The dire situation has called in for the car manufacturers to make ventilators and many such examples, but this will open a lot of new cross-sectoral avenues of synergies in future, and startups should keep an open eye for it.
     
  9. Quick decision making: We have seen government babus functioning like VCs, approving files without wasting a lot of time. This crisis is helping people learn that quick decision making is of utmost importance, and that adoption and change are always going to stay. We could then hope for people to adopt innovation easily in the coming future and thus it can be a golden opportunity for startups.
     
  10. Less ego, more happiness: One thing I sincerely wish for is to let go of our egos and bring more happiness to the world through our actions. Corona has once again reminded us that the world is uncertain and our actions and intent can change the world. So, follow your heart and do good for people.